In the realm of outdoor advertising, the visual appeal of billboard structures often takes a backseat. This oversight is puzzling, especially considering the meticulous attention early industry pioneers devoted to design details. Reviving this focus can significantly benefit relationships with property owners.
Prioritizing Property Owner Preferences Over Uniformity
Some billboard operators adhere strictly to uniform pole designs, believing consistency reinforces corporate branding. While maintaining consistent skirting and shields across your billboard portfolio can contribute to brand identity, the color and design of the supporting poles offer more flexibility. Tailoring these elements to align with the property owner's aesthetics can lead to more harmonious relationships. After all, property owners interact with these structures daily, whereas operators might only visit periodically. A content property owner is more inclined to renew leases and maintain a positive rapport.
Cost-Effective Customization Options
Enhancing the visual appeal of billboard poles doesn't have to be prohibitively expensive. Consider the following approaches:
- Color Coordination: Painting the pole to complement or match the adjacent building or environment can create a cohesive look.
- Camouflage Techniques: Utilizing materials like brick, stucco, or reflective laminates to encase the pole can seamlessly integrate the structure into its surroundings.
- Landscaping: Planting vertical-growing shrubs or vines at the base can naturally conceal the pole over time.
These strategies not only enhance aesthetics but also demonstrate a commitment to accommodating property owner preferences.
Balancing Creativity with Practicality
While innovative designs can set your billboards apart, it's essential to evaluate each modification based on:
- Initial Investment: Ensure the enhancement aligns with budgetary constraints.
- Maintenance Requirements: Opt for durable materials and designs that minimize upkeep.
- Safety Considerations: Prioritize structural integrity to prevent potential hazards.
For instance, constructing a brick column around a pole might cost approximately $10,000, accounting for a significant portion of the total installation expense. Such an investment should be weighed against the anticipated benefits and potential challenges.
In Summary
By adopting creative yet practical enhancements to billboard structures, operators can foster better relationships with property owners. This approach not only aids in securing new leases but also simplifies the renewal process, contributing to long-term success in the industry.