Frank

I would like to take this opportunity to express my appreciation for all the billboard related information you have on the website www.OBUniversity.com and for the book you published, “Billboard Lease Negotiations.” I found this information very useful after I was contacted by a billboard company about placing a sign on my property.

My initial research began with looking for information on billboard leases that would help protect the landowner. I soon found out not much advice has been written from the landowner’s perspective. Then I thought maybe it was best to just contact an attorney to address my questions. I called around to many law offices and realized it was difficult to locate someone that specialized in billboard issues.

I was determined to educate myself before I signed the lease and it was at this point I found your website. I was amazed at all the information available. Your materials helped me to discover all of the necessary elements that need to be included in a long-term ground lease in order to protect myself, the landowner. OBUniversity.com provided a one-stop shop for everything billboard related. I especially found the articles and newsletters that you wrote to be informative, and they provided insight into how the billboard industry really operates.

When I learned that you had written a book, “Billboard Lease Negotiations,” I decided to purchase it. This book has been the best investment I have made in this entire learning process saving me thousands of dollars per year on just one suggested lease clause alone. This publication has provided me with a hands-on approach for items a billboard landowner should consider when leasing land for a sign. I would have never thought of many of the items that you highlight, yet they are critical concepts and clauses that must be considered before signing a lease.

So in the end, I took all the information I learned from you and hired an attorney to implement these concepts into the actual lease. What I ended up with was a solid document that was fair and equal, yet protected me as the landowner from several important considerations that without your assistance I would have never known to ask for. The billboard company, who admitted their lease was very one sided, seemed shocked that I uncovered as many loopholes as I did. Without your help, that would not have been possible. The bottom line is if you don’t negotiate to include certain things in the lease that may be beneficial to you as the landowner, things that you have every right to ask for, most billboard companies will not voluntarily offer the information. I have the original version of the lease that proves it.

So Frank, with all of your help and suggestions, the insider secrets to the billboard industry are now exposed. I can not agree you more than with a quote from your book that this really is, “The book your billboard company does not want you to read!”

Thanks - Gil