There are a lot of billboard options in America, ranging from giant steel monopoles to smaller 8-sheets mounted to walls, but there are a range of choices that cost $5,000 or less. These options include 1) wooden telephone pole units 2) vinyl wallscapes 3) 8-sheets on metal poles and 4) 8-sheets mounted to walls. There is no greater investment option based on rate of return than these billboards and, if not, I challenge you to let me know what that option is. So what type of rates of return should one expect?

There are many different ways to rent vacant billboard space, and some are more effective than others. In this Billboard Mastery podcast we’re going to review some of my favorite methods and why. It’s not hard to rent any billboard if you follow all of these methods, but some have more impact than others.

If you want to make faster progress, a lot of it comes down to planning. In this Billboard Mastery podcast we’re going to review some methods of attaining greater control of your time and how great the net impact can be on the productivity of your billboard portfolio.