Blockage can kill a billboard’s value, but are there methods to bring those blocked signs back to life? In this Billboard Mastery podcast we’re going to discuss the science behind dealing with obstructions and share stories of signs that went from blocked to un-blocked using effective strategies.
Listen To Episode 94The April 2024 Outdoor Billboard Investing Newsletter
Successfully managing advertising revenue is critical for any media business, from billboards to digital platforms. Yet, one of the most challenging aspects can be ensuring timely payments from advertisers. Here’s a refreshed guide on managing this delicate process effectively, ensuring you maintain good relationships while securing your revenue.
Read MoreWhile you want the advertisement to be dominant, you don’t want the billboard structure to be seen at all. In this Billboard Mastery podcast we’re going to explore the different methods to make the billboard structure virtually disappear with the goal of convincing the property owner that the sign will not interfere with the appearance of their land and buildings.
Listen To Episode 93As businesses navigate the economic downturn, savvy advertising strategies are more crucial than ever. One timeless method stands out for its effectiveness and cost-efficiency: the "combo" billboard advertisement. This century-old tactic is witnessing a resurgence, proving its worth by providing exceptional visibility without compromising profitability.
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