You can’t watch television without being concerned about the future of America and, even more particularly, your finances. Relying on others is no longer a good plan. Living paycheck to paycheck – even if that check is a big one – is filled with stress. So how can you get ahead and derive financial security in today’s screwed up world? The answer for many is owning billboards.

Advertisers are the life’s blood of your billboard investment, yet too many sign owners take them for granted after the sale. In this Billboard Mastery podcast we’re going to review the methods smart sign owners use to make the advertise feel properly appreciated each and every day so they are more likely to renew when their lease comes up, and to feel they have a good value when they write that monthly check.

When I first got into the billboard business I was always searching for areas that had plentiful billboard locations to examine. And then I found a small town in a very desirable area that only had one legal billboard location and I realized that having a complete monopoly was not a bad idea, either. I have learned that the tougher the billboard laws, the better for sign owners. Why is that?

Some billboards require a lot of effort to find an advertiser, and with other signs the advertisers flock to you. So what do you do when there’s a bunch of advertisers wanting your sign location? In this Billboard Mastery podcast we’re going to review some strategies to maximize your income when you’ve come across a really hot, in-demand location.