When you're on the verge of renting out a billboard, it's tempting to jump straight into the paperwork. After all, you've found a potential advertiser, and now it's time to seal the deal, right? Not so fast. Leading with the contract might actually push the sale further away. Instead, a more effective strategy is to focus on the creative aspects first—let's call it closing through engagement. Here’s how it works.

A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.

The traditional idea that saving enough for retirement is feasible for the average American is largely a myth. The reality is stark: most Americans have less than $25,000 saved, and many are underwater with their mortgages. With rising costs of living, including healthcare expenses that can spike household budgets, the notion of comfortably saving for retirement seems unrealistic for many.