We’ve all heard the old adage that once you learn to ride a bicycle you never forget it. Well, the this is also true with the entire “out-of-home” advertising industry. The skills from one segment of the industry are the same in the other sectors – it’s very efficient in that regard. So what are the skills that you need to know in order to start a billboard business?

As a billboard owner, you are the official gatekeeper of the content on your sign. But sometimes your choice of content can cause extreme problems – possibly even start in motion the eventual loss of your billboard location. In this Billboard Master podcast we’re going to review how an advertisement can potentially get you in a lot of trouble and how to avoid this situation. In a politically correct America, this topic is more important than ever before.

Making money is the goal of building or buying a billboard sign. However, if you don’t know what you’re doing you can actually lose money instead of making it. So what are the top six ways to screw up your billboard investment and make it go from cash producing to cash losing?

There are many potential advertisers for any billboard – but there is one that is the most natural fit. When you find the perfect advertiser you can attain a continual renewal rate, and you may not have to rent that sign again for years. In addition, the natural advertiser will be successful with it and always pay promptly, not wanting to lose the sign. In this Billboard Mastery podcase we’re going to review what makes for a natural advertiser and how to find them and rent them your sign.