Some signs have lights and some signs don’t. But a non-lighted sign should not necessarily spell doom for getting it rented to a good-quality advertiser. In this Billboard Mastery podcast we’re going to drill down on the topic of non-lighted billboards and offer some productive tips to help you get them rented faster and for more money.

America is changing and evolving and so is the billboard business. If you want to make money today, this is what the future looks like. It’s low up-front cost, extremely stable, and plays into the megatrends that are happening in the U.S. right now. In this video we’ll review the future of billboard investing and how to position yourself for success.

Warren Buffett has long discussed “cigar butt” investing and how it contrasts with his favorite: “value investing”. However, there is much to like about “cigar butt” investing. In this Billboard Mastery podcast we’re going to review Buffett’s concept and why billboards offer a great entry into that type of high return/low cost investing.