In the evolving landscape of outdoor advertising, securing long-term ground leases for billboards remains a pivotal factor in ensuring the sustained profitability and value of billboard investments. Reflecting on successful strategies from the past, this article delves into contemporary methods to persuade landowners to commit to extended billboard ground leases, emphasizing mutual benefits and forward-thinking approaches.

Most people think of billboards as being big, but sometimes they come in a smaller sizes. When buying or building a billboard, when do you hit a level in which the sign has no economic value? And how do you rent signs that are smaller than their competitors? In this Billboard Mastery podcast we’re going to explore how to apply science to the issue of smaller signs.

In today's competitive advertising landscape, understanding and aligning with your advertisers' goals is more crucial than ever. The key to successfully leasing billboard space is not just in presenting your offering but in speaking the language of profitability and value from the perspective of your clients. This mindset shift can significantly enhance your sales effectiveness and foster long-term client relationships.

When you are trying to persuade someone, how you express numbers is an extremely important part of your success – and that’s particularly true in the billboard industry. In this Billboard Mastery podcast we’re going to review the importance of the optics of numbers and how to get what you want by manipulating them.

Securing a legal spot for a billboard is just the first step in a nuanced process of deciding on the best size and type for your investment. The landscape of outdoor advertising has evolved, offering a diverse array of options to match every possible scenario. Here's how to navigate these choices effectively today.