Driving along the highway, have you ever noticed the same advertisement appearing on multiple billboards in a row? This strategic approach, known as "bunching," is a powerful marketing technique that increases brand recall and message retention.

Billboards are massive and immovable. As a result, once they’re built, they’re built. Since the cost to move a billboard – even an inch – is thousands of dollars at best, it’s important to understand some simple tricks to make sure you’re not making a mistake in sign placement and construction. And that’s what we’re gong to explore in this Billboard Mastery podcast.

The advertising industry is always looking for new ways to capture consumer attention, and mobile billboards have often been marketed as an innovative solution. These moving ads, usually mounted on trucks, claim to bring advertisements to high-traffic areas and provide more exposure than traditional, stationary billboards.

America is always expanding, and with that growth comes new opportunities to build billboards. In this Billboard Mastery podcast we’re going to explore the fast-expanding markets known as “exurban” and “supercommuter” and how to spot these hot advertising markets in advance.