One of the big risk factors with billboards is extreme weather. But is there a way to strengthen signs to better withstand higher wind levels? In this Billboard Mastery podcast we’re going to review the methods that be used to make signs stronger and to mitigate the risks from heavy storms.

Billboard advertising relies heavily on visibility. When a billboard’s message isn’t readable for long enough, its effectiveness plummets. Here’s how to determine if a read is too short and what steps you can take to manage this issue.

Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we’re going to discuss how to construct leases that never end.

The landscape of billboard advertising varies greatly between rural and urban areas. This difference is often attributed to the type of advertisers – local versus national. Here are some insights into why local advertisers are generally more advantageous for billboard owners.