When Lyndon Johnson enacted the Highway Beautification Act in 1965, he had to choose the limits of the area covered under the law. Since he assumed that billboards would need to be near the road, he selected all the land within roughly 660’ of the highway right-of-way as the “controlled area”. However, this was based on the typical sign sizes of that era. He underestimated the creativity of the billboard industry, and the U.S. has regretted it ever since.

We are all accountable for our destiny. But sometimes it all comes together at one time and you never forget it. In this Billboard Mastery podcast we’re going to talk about the exact moment that I had to choose between success and mediocrity, and how that impacted my billboard career. In the current economic chaos that has become America, you can still gain an edge when you understand how you really do control how your life turns out.

Americans are moving in a big way from urban centers to suburban and exurban alternatives, and that’s putting more cars than ever on rural roads. In this Billboard Mastery podcast we’re going to review the concept of rural roads and how to make profitable investments in advertising on them. There’s money in every seismic shift of the U.S. population, and this is definitely a time to re-explore billboards that are a little farther out.