In the world of billboard advertising, a sign can speak a thousand words — but none as crucial as the name of the company that puts it there. The act of naming your billboard company isn't just a formality; it's an essential key to your branding strategy and overall success. Let's take a high-level journey through the process of naming your billboard business, ensuring it stands out in the vast skyline of competitors.

There are many spots you can place a billboard on – including walls, benches, and telephone poles – but there’ one place that most cities in the U.S. have outlawed: building roofs. What used to be one of the mainstays of billboard placement has been blocked from new construction for decades. In this Billboard Mastery podcast we’re going to explore what happened to roof mounts and why it’s unlikely to ever change.

It's surprising to encounter poorly designed billboards even today, given the wealth of design knowledge and technology at our fingertips. To address this, I've compiled a set of fundamental design principles that should underpin every effective billboard in 2024 and beyond.