Few things frustrate billboard investors more than discovering their sign is obscured by nearby structures, trees, or even another billboard. Neglected signs frequently become available cheaply, often abandoned due to these visual obstructions. So, what's the best approach to identifying these issues—and more importantly, resolving them profitably?

One of the most interesting types of billboard structures is the “wallscape” – in which the billboard is affixed to a masonry wall or similar fixture. By using the wall to hold the sign up, you save an enormous amount of money over a monopole, I-beam or wooden structure. In this Billboard Mastery podcast we’re going to explore how to successfully put together a wallscape deal.

Billboards are a familiar sight along highways and city streets, and almost all of them share one characteristic: they are rectangular. But why has this shape become the standard? While it might seem like an arbitrary choice, there are practical reasons why billboards have maintained this form over the years.

Life is made up of colors and there’s a science to their selection when it comes to billboard designs. How colors interact with the human mind has been a big part of the research of the billboard industry as well as many other applications. In this Billboard Mastery podcast we’re going to explore the science of color to help create more effective billboards.