Part of being a successful billboard investor is simply keeping your eyes open and being observant. In this Billboard Mastery podcast we’re going to discuss the concept of recognizing abandoned billboards and how to translate that into action steps. There can be big money in finding these opportunities but you have to know what to look for.

Electricity was first made commercially available in 1879. Billboards – as we know them today – began in the 1920s, to there was never a moment when you could not illuminate a sign. However, the initial problem was how to do so effectively, as the early lights were not very good. Here’s a run down on the history of lighting billboard signs:

Albert Einstein once said “everything should be made as simple as possible – but not simpler”. In this same manner, it’s important to distill down all of the features of successfully building, buying and operating billboard signs to their most simple components. That’s the focus of this Billboard Mastery podcast. It took a lot of hard work to come up with these simple formulas.