With inflation and a troubled economy, many advertisers are trying to economize and one of the best ways to facilitate this is with a “combo” sign framework. In this Billboard Mastery podcast we’re going to review how a “combo” sign can be a blessing in tough times and what the key tips are to make them successful.

You've found the perfect spot for your billboard, secured a ground lease, and are ready to start building. But where do you find the money for this venture? This question has crossed the minds of everyone in the billboard business, from industry giants like Clear Channel to first-time sign owners. Here are some financing options to consider.

When it comes to negotiating a winning billboard ground lease with the property owner, there are a number of different styles and strategies. But probably the most effective is the concept of “inclusive” negotiation. In this Billboard Mastery podcast we’re going to explore what “inclusive” negotiating is all about and why it is probably your best shot at getting great deals done.

Driving along highways, it’s common to spot billboards that have seen better days: weathered, graffiti-tagged, or simply falling apart. These structures, often in prime locations but in poor condition, represent unique investment opportunities. Here’s a practical guide on how to turn an abandoned billboard into a profitable venture.