Wooden billboards have been around for over a hundred years, but finding someone to build these time-proven signs grows more difficult every year. In this Billboard Mastery podcast we’re going to review the different places to find contractors who can build wooden signs including tips on building them properly.

The fundamental law of economics is “supply vs. demand” and that same formula holds true for every aspect of the billboard industry. So how can you apply this metric to every single part of the billboard business to determine what’s of value and what’s not? That’s our topic for this Billboard Mastery Podcast discussion.

A billboard is of no value unless it sells the advertiser’s goods or services – and it’s simple to do. In this video Frank walks you through the basics, using a billboard ad from 70 years ago as a template and then shows you how to use the same strategies today. As you’ll see, there’s a methodology to creating good ad copy – it’s not just random.