If you were to ask which type of billboard offers the highest return on investment in today's market, the answer would be clear: wallscapes. These unique billboards combine massive visibility and prime locations with minimal structural costs—a winning formula for high returns.

Thoughts On "Founder Mode" Elon Musk is known to go into a period of intensity when he starts a business called "founder mode". It’s all about time management and focus. In this Billboard Mastery podcast we're going to review what “founder mode” is and you how can adopt its attributes to further your billboard business.

In this short video Frank Rolfe – who has ranked as high as the largest private owner of billboards in Dallas/Ft. Worth – discusses where the sign industry current is at and where the opportunities are today. If you have thought about building, buying and operating billboards as an additional income stream, or a full-time career, then this video will answer many questions on this topic.

When it comes to beauty, some look to luxury cars, but there’s a distinct appeal in assets that generate steady income. For me, one standout example is the classic wooden billboard sign. It might lack the sleek lines of a Ferrari, yet its straightforward design and reliable returns make it a truly valuable investment. 

After you’ve gone to all the trouble of getting your billboard ground lease signed up, you want to take all the steps possible to protect your creation, right? In this Billboard Mastery podcast we’re going to explore two different ways to better safeguard your ground lease and how to get those accomplished.