Once you get the hang of spotting abandoned billboards, you can’t stop seeing them everywhere. I recently passed two of them within a hundred yards on the same highway. In this Billboard Mastery podcast we’re going to discuss what these opportunities are, how they work, and why there seem to be so many laying around in some markets.

There’s a way for advertisers to often cut their advertising costs by 50% or more on your billboard. It’s an incredibly powerful program that too few advertisers take advantage of. In this Billboard Mastery podcast we’re going to review the concept of “cooperative” (also known as “co-op”) advertising, where the manufacturers of goods cover a portion of the ad cost. This tool can make your sign more affordable and renewal more compelling.

Billboards are a unique part of American culture. And one of the reason for this are the timeless quality of an advertising form that is centuries old, dating back to the Egyptians.