When you manage billboards, your territory is often quite expansive—sometimes stretching up to 4 or 5 hours in every direction from your home base. This wide footprint means that, in many cases, you'll be working across multiple states. In regions like Missouri, for example, your operational area could cover six different states. But how complex is it to handle business in more than one state?

If you have a vacant billboard then your number one goal is to find an advertiser and fast. In this Billboard Mastery podcast we’re going to explore two “built-in” lists of advertisers that have perhaps your best odds of success.

When discussing billboard advertising, many salespeople misunderstand their role. They often treat billboard space as just another operational expense for businesses, like paying for utilities. However, the correct perspective is to see a billboard as an investment. When a business rents a billboard, they are investing in the potential for higher returns through increased sales and profits. Communicating this concept to advertisers forms the backbone of successful billboard sales, leading to higher client retention and renewals.