When it comes to advertising mediums, mobile billboards often make bold claims about their visibility and effectiveness. However, it's essential to understand their limitations, particularly if you find yourself competing for ad dollars against them. Here's a rundown of why mobile billboards often don't provide as much bang for your buck as traditional billboards.

Elvis is not someone that you typically consider as a source of wisdom, as his life was kind of screwed up and he died at the age of 42. However, Elvis did have some winning quotes and one in particular serves as a reminder to think outside the box. In this Billboard Mastery podcast we’re going to summon our inner Elvis and review one of his best quotes and how it relates to billboards.

I received a call recently concerning an offer that was made to buy a billboard with the seller asking me “should I sell”? In this Billboard Mastery podcast we’re going to review the methodology to deciding whether to sell or not. Sometimes knowing when to sell is as important as when to buy, and we’re going to unlock the correct way to do it.