Albert Dunlap was a corporate raider and turnaround expert on public companies in the 1970s through 1990s. He had one simple motto: “sell, sell, sell and cut, cut, cut”. Although his life ended in scandal when there were allegations of accounting fraud at one of his projects, he was heralded as the original powerhouse in restoring profitability to companies that had run out of steam. In this Billboard Mastery podcast we’re going to review how “Chainsaw Al’s” philosophy can be utilized by every billboard owner to increase profits.

Many years ago, I wrote an article outlining what I called the "S-S-S" method—Spacing, Setbacks, and Survival—a simple yet effective approach to choosing the ideal spot for placing a billboard. While this method has been valuable to many in the billboard industry, the landscape has changed, and it's worth revisiting this approach to ensure its relevance in 2024.

One of the most frequent questions I get is, “What would you do if you had to start over?” The answer is simple: I’d focus on wooden billboards. Despite being overlooked in the current market, they still deliver the highest return on investment in the industry, offering an unbeatable combination of affordability, practicality, and financial sense for advertisers, landowners, and billboard owners alike.

To build a billboard you need a ground lease. And to get a ground lease you have to convince a property owner to agree and sign it. But what do you do when the owner says “no”. In this Billboard Mastery podcast we’re going to explore the next steps when a property shoots your presentation down.